Alexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British Vogue

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How does PR work and who invented normcore? Alexa Chung continues to investigate some of the more interesting career trajectories in the fashion world as she meets Brian Phillips of Blackframe PR, and Greg Fong and Emily Segal of art collective turned trend forecasting agency, K-Hole. Subscribe to British Vogue►►

Series 1 Episodes:
Episode 1:
Episode 2:
Episode 3:
Click Here For Series 2:

Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.


British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.

Alexa Chung How PR Works & Normcore | SERIES 2 — EP.2 | Future of Fashion | British Vogue

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Comment (43)

  1. Hi Alexa,
    …my name is Sarah , I am 61 and I stumbled on your site quite by accident . I have loved textiles and fashion all my life (definitely handed down from my mom — even while raising 7 children, she always managed to look “smart” even at the end of a long day waiting for the love of her life to walk back through the door). I lived in NYC for ten years during the 80’s and would spend time perusing Shop windows (especially loving Madison Ave.) . Once I knew the colors for the “new season”, I would then head off to the “cheap” stores like “Strawberry” (a great example — 90% horrible, but that 10% was all I needed to nail a look and maybe it was simply because of a great accessory, or a great piece of leather — one never knew????). I made very little money so Thrift Stores were my “go to” necessity as well. I must have been ok at it because I was often asked for advice and asked by HR to help dress some of the younger Staff ta a very large Company that also had very little money to devote to their “working wardrobe”. My greatest moment was when I was asked to “outfit” a woman in her 70’s that had just retired from being a Nun for over 50 years — can you imagine!!!! I took her to a Thrift Shop that I arrived at an hour beforehand and having basically “eyed” up her size, filled a shopping cart of what I thought would look great on her color and size wise and because of a “stuff a brown paper bag for $1.00” Sale that particular day was able to get over 34 pieces. She had just begun dating a handsome widower that belonged to a very prestigious Country Club so , she was so thankful to have someone to help bring her out of the Convent and back into everyday society and have the “wardrobe” to feel comfortable and confident while doing so. I think it would be soooooo neat if you were to do “stories” of “regular” people sharing how “fashion / styling” has helped them or others around them to feel confidence in this ever changing world. As I said, I am 61 and STILL ADORE feeling like I look good, but also ALWAYS stay “true” to my own self and style — I think I must be doing ok, because I am still very often asked for “advice” on color, cut, and style and that makes me feel relevant and good and always makes me think of my Mom, because I owe it all to her….. hope you got a kick out of my “story”, I’ve never done this before, but wanted to share this with you…have a great day — Sarah

  2. i need some peoples help to get the money im owed. i will pay them for their work. im owed to much to let it slide. i will die in horrible terrifying ways if they starve me to death anymore like they have been as they are the greediest horders in history. where ive given more they've only stolen more. i didn't give all for free. it cost me tremendously with the work i did. i push borders i build new levels. its what i do.

  3. How PR works? Ask Joseph Goebbels, the founder of propaganda. You want to work in mass propaganda against populations during peace time and become a professional liar, while not having a soul? Work in PR!

  4. I'm a PRO working in the construction industry. However, I'd love to move to New York and work in this fashion firm. Any advices? Ways anyone can direct me to get out of construction and into fashion asap? I'd really appreciate it, please. BTW, great video as usual.

  5. Аrе уоu Ѕеаrсhіng fоr оnlіnе соursеs fоr рublіс rеlаtіоn јust gооglе sеаrсh аs "Ζое Таlеnt Ѕоlutіоns"

  6. The interview session is helpful enough for university student like us to know more about what we want in the future instead of wondering is the public relations field broad enough for us to explore, try different things, do things that we passionately in love indeed.

  7. Black Frame has a bad rep on their internship program—which is a pity since they could bring so much knowledge to future employers and creatives.

  8. This video explains why fashion is so important in society, hence why sociology is the best college major for me. totally love this <3

  9. This series in general is truly brilliant. I enjoy it a lot and probably other viewers do too. Great job British Vogue, great job Alexa!!

  10. I love how Alexa can charmingly depreciate their pretentious rhetoric by telling them she has no idea what they meant when they said Neologism


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